Campaign Pitch for an LGBTQ+ Charity. In 70 countries globally it is still illegal to be gay. The client needed a campaign that would have a wide appeal but also a focus on a slightly older demographic.

 

For How Queer I took inspiration from old letter press printers and World War Two posters to hopefully hit a familiar tone from the outset for an older audience but also keeping it accessible for everyone. The idea was a TFL takeover to have as big an impact as possible with a small amount of assets. ​